1. Introduction

This Privacy Policy explains how SignWow Ltd (“SignWow”, “we”, “us”, “our”) collects, uses, shares, and protects your personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018. By accessing or using our website, apps, or services (the “Platform”), you agree to this Privacy Policy.

2. Definitions

“Personal Data” means any information relating to an identified or identifiable natural person.
“Processing” means any operation performed on Personal Data, including collection, storage, use, disclosure, or deletion.
“Applicable Data Protection Laws” means the UK GDPR, the Data Protection Act 2018, and any other applicable regulations.

3. Information We Collect

• Personal Information: Name, email address, phone number, and other identifiers provided when you register or use our services.
• Usage Data: Details of your use of the Platform, such as features accessed, call logs, durations, timestamps.
• Device & Technical Data: IP address, operating system, browser type, device identifiers, and location.
• Cookies & Tracking Data: As described in Section 8 below.
• Communications: Customer support queries, messages, or feedback you send us.

4. How We Use Your Information

• To provide, operate, and improve the Platform and services
• To authenticate users and manage accounts
• To personalize your experience and analyze usage
• To send updates, respond to support requests, and notify you of service changes
• To comply with legal obligations and enforce our terms
• To prevent and detect fraud, security breaches, or misuse
• With your consent, for marketing and communications

5. Lawful Basis for Processing

We process your Personal Data under the following lawful bases:

• Contractual Necessity: To deliver our services and fulfill our agreement with you
• Legal Obligation: To comply with applicable laws
• Legitimate Interests: To operate, secure, and improve our services (unless overridden by your rights)
• Consent: For certain marketing or data uses, which you can withdraw at any time

6. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Request restriction of processing in certain situations
• Objection: Object to processing for direct marketing or legitimate interests
• Portability: Request transfer of your data to you or another provider
• Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing
• Complaint: Lodge a complaint with the UK Information Commissioner’s Office (www.ico.org.uk/concerns)

You may exercise your rights by contacting ask@signwow.co.uk. We will respond within one month. Some rights may be limited by law.

7. Sharing of Information

• Service Providers: We may share your data with trusted third-party service providers who assist us in delivering the Platform (under strict confidentiality and data processing agreements).
• Legal Requirements: Where required to comply with law, regulation, or legal request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your data may be transferred as part of that transaction (you will be notified where required by law).

We do not sell or rent your personal data.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Platform, recognize returning users, track usage, and measure performance. You can control cookies via your browser settings. For more information, please see our Cookie Policy.

9. International Data Transfers

If we transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision, to protect your rights.

10. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described in this policy and to comply with legal obligations. Data is securely deleted or anonymized when no longer needed. Retention periods may vary by data type and legal requirement (typically up to 7 years).

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. While we strive to protect your data, no method of transmission or storage is completely secure.

12. Data Breach Notification

If a data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority promptly, as required by law.

13. Data Deletion

• In-app or website: Go to Settings, click the Delete Account button, and confirm in the modal.
• By email: Contact ask@signwow.co.uk with the subject line “Data Deletion Request” and include the email linked to your account.

Verified requests will be processed within 30 days.

14. Children’s Data

Our services are not directed to individuals under the age of 13. We do not knowingly collect data from children under 13. If you believe we have collected such data, please contact us so we can remove it promptly.

15. Automated Decision-Making

We do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects.

16. Intellectual Property

All content on the Platform, including text, video, design, logos, and software, is owned or licensed by SignWow Ltd and protected by copyright and trademark laws. Unauthorized reproduction, distribution, or modification is prohibited.

17. Acceptable Use & Prohibited Conduct

• Do not use the Platform for unlawful, fraudulent, or harmful purposes
• Do not interfere with the operation or security of the Platform
• Do not access data you are not authorized to access
• Do not misuse the Platform for unauthorized interpreting or commercial purposes

18. Disclaimers & Limitation of Liability

The Platform is provided “as is” and “as available,” without warranties of any kind. SignWow Ltd disclaims all warranties, express or implied, to the fullest extent permitted by law. We are not liable for indirect or consequential damages, loss of data or profits, or service interruptions, except as required by applicable law.

19. Governing Law & Dispute Resolution

This Policy is governed by the laws of Scotland, England, and Wales. Any disputes shall be subject to the exclusive jurisdiction of the UK courts.

20. Updates to This Policy

We may update this Privacy Policy occasionally. If we make material changes, we will notify you by email (if applicable) or by posting a prominent notice on our website. Continued use of the Platform after updates signifies your acceptance of the revised policy.

21. Contact Information

If you have questions, requests, or complaints, please contact: